About the awareness materials
The awareness materials on securitythisway.com are mostly content oriented. The design and formatting has been kept light on purpose. We focus on the content which you can subsequently present present to your communication experts. They will then be able to package and format the content in a manner that is not only compliant with your corporate communication rules, but also far more effective than a common, standard-variety design or format ever would be.
Awareness requires a mix of skills
- On the one hand, you need people with good communication, branding and marketing skills, who are capable of packaging content in such a way that it has the maximum impact on the target audience.
- On the other hand, you need security or privacy content writers that can identify the awareness needs, understand the subject matter and can write the content en messages in a way that is also understandable for the target audience.
An Internal Communications team can typically provide the communication, branding and marketing skills and resources needed. Even when you acquire pre-packaged awareness materials off-the-shelf, you still want (or even need) them to be in line with the corporate branding. And you likely will need to align your awareness communication with other communication campaigns in the company to avoid too many messages going out at the same time or potential confusion between campaigns.
The second skill is a tougher one to find. Security experts are not necessarily good in communicating or translating their messages in a way that end-users understand them. Even when they are good at it, they may not have the time. Again, acquiring pre-packaged off-the-shelf materials may be a good solution. However, many of these materials are shallow and lack fines. Additionally, in order to increase the effectiveness of the messages you need to customise them to the context and environment of the target audience. E.g. you would want to name which cloud file sharing solutions are allowed (if there are any).
The materials you will find here try to bridge that gap. They provide more depth and more nuance, but also allow for easy customisation. They will allow you to pick the content you need and enable you to add the context of your organisation. You can subsequently take that content to your Internal Communications team who can then package and brand it in the best way possible.